Hotel PPC services that are guaranteed to increase direct bookings, awareness & traffic.

PPC, which stands for Pay Per Click, is a digital marketing strategy that aims to drive more traffic to your site.

Usually referring to Google Ads, it’s a way of buying visits to your site from high-profile websites, like Google. Each time one of your ads is clicked, you pay a small fee.

When someone uses a search engine to find something such as your hotel name, or “hotel in…”, at the top of the page, there’ll be ads. These are managed through PPC. If you want visibility there, amongst the OTAs, then PPC is for you.

PPC is especially important for hotels. It targets potential guests at the exact moment they’re looking for what you offer. You can target specific searches and ensure you’re only paying for relevant clicks.

It’s fast too – unlike SEO, PPC is instant! You can create and enable campaigns and then start bringing in traffic and bookings right away.

But one of the main things that makes PPC vital for hotels is that a well-crafted campaign can position you in and amongst the OTAs, creating a level playing field and helping to drive users to book direct.

PPC advertising can increase direct bookings for your hotel by effectively reaching the right people, fast.

Thanks to their customisability, a well targeted PPC campaign will bring in highly-relevant, searchers that are highly likely to convert. You can include any offers, and deals that makes direct booking much more appealing.

PPC advertising also allows you to compete with the OTAs. Often you’ll find that if you search for your hotel, an OTA will be showing ads. PPC, puts your website right amongst those OTAs, allowing you to encourage people to book direct instead.

Here at Arise Hotel Marketing, we’ve been running PPC advertising for hotels for years, cutting OTA bills and driving cost-effective conversions.

Maximise your ROIs with PPC.

To find the best hotel PPC agency, it’s key to prioritise agencies that have relevant hospitality experience.

It’s important to check their case studies and client reviews to check their effectiveness and the results they’ve delivered for similar properties.

It’s key to also consider the level of communication and offerings within their packages, and their terms of payment options!